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APP | DASHBOARD
garten, california
DASHBOARD
Overview
Challenge
Empowering B2B wellness food businesses to elevate data analytics, optimize operations, and drive productivity.
Direct Stakeholders
Garten.co - A wellness startup based in San Francisco.
Team
Anna Istomina & Gonçalo Melo, Product Designers at Garten.
Insight
Data analytics is crucial for optimizing operations and driving productivity. We needed a solution that would address the specific needs and pain points of B2B wellness food businesses.
The new
Dashboard
Lack of Intuitiveness
The old dashboard was not user-friendly. Users faced a steep learning curve and struggled to navigate features effectively.
Misalignment with Market Strategy
The dashboard did not align with customer needs. Essential tools and insights were missing.
Limited Potential
The previous version lacked scalability, customization, and adaptability, failing to meet growing market demands.
Research
Focus
Understanding user pain points
Diverging wide and exploring a range of possible solutions. Testing, iterating, discussing, and working throughout the problem.
Exploring market opportunities
Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.
Identifying potential solutions
Working closely with engineering and product to ensure a successful handoff and implementation process.If possible, monitoring, because a product always requires improvement.
Solution for
the dashboard
The Problem Statement
How can we enhance the UX of Garten.co's analytics dashboard to better serve B2B companies purchasing food for their employees?
Key Questions
How can we improve the user experience?
What are the specific challenges B2B companies face?
How can we enhance data tracking and analysis?
How can we optimize inventory management features?
Personas
Facility Managers
HR Managers
Workplace Experience Managers
Solution
An analytics dashboard that offers real-time insights into employee well-being, satisfaction, and productivity.
Design Process for
the new dashboard
Gathering Inspiration
We explored wireframes from established design leaders to understand various approaches and draw inspiration.
Feedback Collection
Regular feedback was gathered from the CEO and stakeholders, shaping the design direction.
Defining the Design Direction
The aim was to create a sophisticated design, leveraging whitespace and spacing for an elegant, visually appealing interface.
Iterative Design Process
Multiple wireframe versions were created and refined, incorporating feedback at each stage.
User-Centric Approach
End-users were at the forefront, with usability tests ensuring the design met their needs effectively.
Iterative Design Process
Multiple wireframe versions were created and refined, incorporating feedback at each stage.
Alignment with Best Practices
Adhered to industry-leading design principles, ensuring usability, user experience, and intuitive interaction patterns.
App Design
Proposal
The Solution
An intuitive B2B wellness dashboard, enhancing productivity with seamless data insights and tools.
Final Solution
Presentation
The Solution
An intuitive B2B wellness dashboard, enhancing productivity with seamless data insights and tools.
work
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