WEBDESIGN | APP DESIGN

data engineering website

Unicage

Overview

Challenge
How can we improve the user experience and effectiveness of Unicage's website to better serve its diverse audience, ranging from CFOs and large enterprises to startups and developers?
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Direct Stakeholders
Unicage's leadership team, marketing team, and web development team.
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Responsibilities
Product Design | UX | UI | Content Strategy
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Insights
Despite a wealth of information and strong visuals, the Unicage website struggled with clarity and user engagement. The site’s complex structure and scattered messaging led to a disjointed user experience, making it difficult for visitors to navigate and fully understand the value proposition.

It was very very IT-back-end oriented, where customers many times didn't understand what are the services available.

The Final
Website

Context
Background

Background

Unicage, a leading data engineering solutions provider, aimed to create a website that would effectively communicate its offerings to a diverse audience.

The goal was to enhance brand recognition, drive user engagement, and provide clear pathways for different user segments.

The Issue

The website had multiple areas for improvement:

Scattered Messaging: The content was rich but not always cohesive, leading to confusion about Unicage's unique value proposition.
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Complex Navigation: The site had an intricate structure that made it challenging for users to find relevant information quickly.
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Inconsistent Visuals: While the site featured strong visuals, the design lacked consistency, leading to a fragmented user experience.

Our Task

To refine the website’s structure, streamline content, and enhance the overall user experience, making it easier for visitors to navigate, understand, and engage with Unicage’s offerings.

Goal

Create a cohesive, user-friendly website that clearly communicates Unicage’s value propositions, improves user engagement, and drives conversions.

Research
Focus

Understanding User Pain Points

Through user feedback and analytics, we identified key issues with the site’s navigation, content clarity, and overall user experience.

Exploring Market Opportunities

We researched competitor websites to understand best practices in content strategy, design, and user experience, applying these insights to the Unicage website.

Identifying Potential Solutions

The research highlighted the need for a more intuitive navigation structure, clearer messaging, and a cohesive visual identity that aligns with Unicage’s brand.

Solution for
Unicage

Problem Statement

How might we streamline Unicage's website to improve content clarity, navigation, and user engagement for its diverse audience?

Key Questions

How can we simplify the website's navigation to make it more intuitive?
What changes can we make to the content to ensure clear, cohesive messaging?
How can we enhance the visual design to create a consistent user experience?
What strategies can we implement to improve user engagement and drive conversion

Personas

CFOs
Developers
Enterprise Clients
Startups

Solution

A redesigned website with simplified navigation, refined content that clearly communicates Unicage's value propositions, and a cohesive visual design that enhances the overall user experience.

Design Process for
the new website

Gathering Inspiration

The team analyzed websites from leading tech companies and competitors to gather inspiration for content structure, design, and user engagement strategies.

Feedback Collection

We collected feedback from key stakeholders and users to understand pain points and gather insights on how to improve the website.

Defining the Design Direction

The goal was to create a clean, intuitive, and engaging website that effectively communicates Unicage's offerings to its diverse audience.

Iterative Design Process

We developed multiple prototypes, incorporating feedback at each stage, and continuously refined the design to ensure it met user needs and business goals.

User-Centric Approach

User testing was conducted to validate design decisions and ensure the final website met the needs of all user segments effectively.

Alignment with Best Practices

The design adhered to industry best practices, ensuring a seamless, engaging, and effective user experience.

Final Solution
Presentation

The website

www.unicage.com

The Solution

Clear Messaging
Refined content clearly communicates Unicage’s value propositions, making it easier for visitors to understand and engage with the brand.

Cohesive Visual Design
The consistent visual design enhances the user experience, creating a unified and professional brand presence.

Improved Engagement
The website now features clear calls to action and engaging content, driving higher user engagement and conversion rates.

Impact

The redesigned Unicage website now offers a streamlined and user-friendly experience.

Navigation is intuitive, making it easier for visitors to find information and engage with the brand.

Consistent branding has strengthened Unicage’s visual identity, and the enhanced CTAs have led to improved conversion rates. Overall, the website now better aligns with Unicage’s goals of showcasing its data solutions and driving business growth.

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