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SOFTWARE | APP DESIGN
SERVICE DESIGN FOR APP
smart bag
Overview
Challenge
How can a sustainable logistics app be elevated into a solid MVP?
Direct Stakeholders
Big industrial packaging company in the Netherlands.
Responsibilities
Product | UX | UI
Insight
During transportation, large portions of food ingredients deteriorate due to poor conditions and manual monitoring.
Our client developed sophisticated sensors to measure these variables with high precision. However, the app that displays this data needed significant enhancement to truly serve its purpose.
Sustainability meets technology in food logistics
Context
Background
The issue
Food ingredients are deteriorating during transit.
The existing app is too basic for the sophisticated sensors developed by the client. It needs to do more.
Our Task
Transform the app into a tool that is not only functional but indispensable.
Goal
Make the app more attractive to users by enhancing its features, integrating seamlessly with sensors, and solving real problems.
Research
Focus
Understanding User Pain Points
The goal was to explore a wide range of possible solutions, testing and iterating throughout the process.
Exploring Market Opportunities
The focus was on refining the direction and polishing the visual design, ensuring that the app met market demands.
Identifying Potential Solutions
The design needed to integrate seamlessly with the sensors to create a cohesive experience that users would find invaluable.
Solution for
SmartBag
Problem Statement
How can we enhance the UX of the logistics app to better serve B2B companies managing food transportation?
Key Questions
How can we improve the user experience?
What are the specific challenges B2B companies face in food logistics?
How can we enhance data tracking and analysis?
How can we optimize inventory management features?
Personas
Logistics Managers
Quality Control Officers
Operations Managers
Solution
A logistics app that offers real-time insights into food quality, transportation conditions, and operational efficiency.
Design Process for
the new dashboard
Gathering Inspiration
We explored wireframes and interfaces from leading design examples to understand various approaches and draw inspiration.
Feedback Collection
Regular feedback from stakeholders shaped the design direction, ensuring alignment with user needs.
Defining the Design Direction
The aim was to create a sophisticated, user-friendly design that made complex data easy to understand and act upon
Iterative Design Process
Multiple wireframe versions were created and refined, incorporating feedback at each stage to achieve the best possible outcome.
User-Centric Approach
Usability tests ensured that the final design met the needs of the end-users effectively.
Alignment with Best Practices
The design adhered to industry-leading principles, ensuring usability, intuitive interaction patterns, and user satisfaction.
Final Solution
Presentation
The Solution
An intuitive logistics app designed to enhance productivity with seamless data insights and operational tools.
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