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ADS | VISUAL DESIGN
ADS, PUBLICITY, IMPACT
philips
Overview
Challenge
How can Philips create a more efficient, impactful, and faster banner design process?
Direct Stakeholders
Philips DA + Amazon Experts + Design Agency
Responsibilities
UX | Product | Process Design | Banners
Insights
Philips needed to streamline the banner design process to improve efficiency and effectiveness while adhering to Amazon's specific guidelines.
Ads that convert
and are well organized
Context
Background
Background
Philips DA, the domestic appliances division, lacked a clear design process for creating banners for Amazon. The team needed support to meet the specific guidelines of Amazon, ensuring consistency and efficiency.
The Issue
The existing design process was too slow and not sufficiently impactful. There was a need to create a new strategy that would enable faster delivery of high-quality banners.
Our Task
To develop a new banner design process that is efficient, aligns with Amazon’s guidelines, and meets Philips DA's goals.
Goal
Create an efficient, scalable banner design process that delivers consistent and high-quality results.
Research
Focus
Understanding User Pain Points
The goal was to identify bottlenecks in the current process and explore potential solutions that could be tested and iterated.
Exploring Market Opportunities
The focus was on refining the process to ensure the banners were impactful and met market demands.
Identifying Potential Solutions
Developing a process that could integrate with Philips DA's workflow and meet Amazon’s stringent requirements.
Solution for
Philips Ads
Problem Statement
How can we enhance Philips' banner design process to better serve Amazon’s requirements?
Key Questions
How can we improve the design process?
What specific challenges does Philips DA face in this context?
How can we streamline the workflow?
How can we ensure consistency and quality?
Personas
Amazon Marketing Team
Philips DA Design Team
Final Clients
Solution
A streamlined banner design process that ensures high-quality, consistent results, delivered faster and more efficiently.
Design Process for
the new ads
Gathering Inspiration
We analyzed leading design processes to understand different approaches and draw inspiration.
Feedback Collection
Regular feedback from stakeholders helped shape the direction of the new design process.
Defining the Design Direction
The focus was on creating a process that was both efficient and effective in meeting Philips DA’s needs.
Iterative Design Process
Multiple process iterations were developed, refined, and tested to achieve the best results.
User-Centric Approach
Usability tests ensured that the new process met the needs of the Philips DA and Amazon teams effectively.
Alignment with Best Practices
The new process adhered to industry-leading principles, ensuring efficiency, consistency, and quality.
Final Solution
Presentation
The Solution
An optimized banner design process that delivers high-quality, impactful banners efficiently, meeting Amazon’s guidelines.
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