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SOFTWARE | APP DESIGN
bay area, california
Retreats
Overview
Client
An organizer of wellness and holistic health retreats, focusing on women’s empowerment and mind-body connection.
Objective
Unicage's leadership team, marketing team, and web development team.
Responsibilities
Product Design | UX | UI | Content Strategy
Insights
The client offers retreats aimed at profound emotional and physical wellness, but their existing digital presence did not adequately reflect the peaceful and transformative nature of their services.
Women Retreats
Website
Context
Background
Background
The client’s retreats are deeply personal experiences, and their existing website lacked the visual and emotional impact needed to convey this. The goal was to create a site that not only informed but also inspired visitors to embark on their own wellness journeys.
The Issue
The existing website was outdated and didn’t reflect the peaceful, nurturing atmosphere of the retreats. It failed to engage users or encourage them to explore further.
My Task
Transform the website into a serene, inviting digital space that mirrors the experience of the retreats, making it more appealing and functional for users.
Goal
Enhance the website’s user experience, making it visually aligned with the brand’s essence of tranquility and ensuring easy navigation to encourage retreat bookings.
Research
Focus
Understanding User Pain Points
Users were not engaging with the existing site due to its cluttered layout and lack of cohesive branding.
They mostly get clients by word of mouth. Not through the website.
Our research focused on identifying what aspects of the website were deterring users from exploring further.
Exploring Market Opportunities
We examined competitor websites and industry standards to identify features that could set our client apart in the wellness retreat space.
Identifying Potential Solutions
The design needed to integrate seamlessly with the brand’s identity while offering a calming user experience that would encourage exploration and interaction.
Solution for
Retreat Website
Problem Statement
How can we redesign the website to better reflect the serene and transformative experience of the client’s wellness retreats, while also improving user engagement and conversion rates?
Key Questions
How can we improve the user experience to better reflect the brand’s identity?
What design elements can evoke a sense of calm and wellness?
How can we simplify the booking process to encourage conversions?
Personas
Wellness Enthusiasts
Women seeking empowerment and emotional healing
Retreat Participants
Solution
A clean, minimalistic website design that uses soft, natural color palettes and calming imagery. The site includes a streamlined navigation system, a dynamic grid layout for showcasing retreats, and a simple, intuitive booking process.
Design Process for
the new app
Gathering Inspiration
We explored various wellness and lifestyle websites to understand how best to communicate the client’s brand identity through design. This involved analyzing color schemes, typography, and layout styles that evoke calm and serenity.
Feedback Collection
We gathered regular feedback from the client to ensure the design direction aligned with their vision. This iterative process allowed us to refine the design based on real-time input.
Defining the Design Direction
The design was focused on simplicity and tranquility, using a clean layout with plenty of white space, soft pastel colors, and elegant typography to create a sense of peace.
Iterative Design Process
We developed multiple wireframes and prototypes, testing each iteration with stakeholders and potential users to ensure the final design met their needs.
User-Centric Approach
Usability tests were conducted to ensure that the final design was easy to navigate and effectively communicated the brand’s message of wellness and tranquility.
Alignment with Best Practices
The design adhered to industry standards for UX and UI, ensuring that the website was not only visually appealing but also functional and accessible across all devices.
Final Solution
Presentation
The Solution
The new website is an intuitive, serene digital space that captures the essence of the client’s retreats. It features real-time booking functionality, engaging content, and a visually cohesive design that encourages users to explore and connect with the brand.
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